Day #680 - Premium

Labels and Things

Our rambling Victorian house is charming, but largely uninsulated, once you’ve left the fireside, so I invested in a new hot water bottle. This proved to be more of a decision than expected, as they ranged in price from £10 for three, through to a toasty £69 for one (admittedly very fluffy). I opted for the sensible middle ground of £6.99 for one, but with a woollen cover, and when it duly arrived was pleased to note that it was not simply a ‘hot water bottle’, but was, in fact, a ‘PREMIUM hot water bottle’.

Closer inspection revealed that it appeared to be identical to our other hot water bottles, the label notwithstanding. Although it was a very nice label. A heavyweight silver card with careful print declaring it’s primacy. In my more cynical moments, whilst boiling the kettle, it occurred to me that perhaps the label was a lie. That in fact all hot water bottles are largely equal, except for the decoration and label.

Use your sixty seconds today to consider the leadership in your organisation. Is it premium, and if so, how?

Or do you sometimes just stick nice labels on things?

Welcome to those of you new to our community this week: we are a community in dialogue with our practice as Social Leaders, for sixty seconds a day. You are very welcome in this space.